Third win of new Suzuki launch
A few years back I helped Noah win Suzuki SX4 S Cross' European advertising launch pitching against five other European agencies, then in 2015 secured the launch for the brilliant new Vitara (see TV ad). We hoped for third time lucky when it came to Ignis (see TV ad), and sure enough the campaign was ours (only just when Suzuki's first choice admitted their pitch winning idea was impossible to make). It's not all success as we didn't win Baleno's relaunch, but its Vitara and Ignis that are the sales hits for Suzuki.